We would not be a children's brand if we did not care about every child.
We Inspire Children's Imaginations to Teach Digital Citizenship Skills
Digital citizenship is a foundational skill that is often under-taught. It refers to our ability to navigate digital environments safely, empathetically, and responsibly. Educational books and materials, when they do exist, often fail to engage children's imaginations. Little Rights bridges both gaps with stories that are accessible, age-appropriate, and magical.
We Teach Healthy Digital Habits, Critical Thinking, Empathy, and Social Skills
We care about the quality of kids' screen time. Our lesson plans and stories teach critical thinking and social-emotional learning skills, such as online boundaries and friendship-building. Empathy, compassion, and analytical thinking are essential for future generations to develop their own agency and build healthy social relationships online and offline. Children navigating algorithms and AI receive information about who they should be, what they should buy, and what they should share, often before they have had the chance to develop their own identity. They deserve to know their rights over their own personal information.
We Put Children's Privacy and Well-being First
We value children's privacy online and offline. Children may not have the same capacities as adults, but they are their own people deserving of their own rights. We seek to limit the exposure of children's personal information in our content and partnerships. Children cannot consent to digital footprints being built on their behalf. And in an age of AI and deepfakes, facial privacy is more urgent than ever. Our children deserve autonomy over how they are portrayed, and power over what information is collected and stored about them. They deserve safety from bullying or discrimination at school or online, and to have homes and schools free from abuse or neglect. They deserve the highest quality education, and to experience mental and physical well-being. We encourage awareness regarding their data privacy, safety, and rights.
We Value Human Creativity and Authorship
We understand AI has real uses, but we prefer partnerships with authors, artists, and content creators who do not predominantly use AI in their work. We recognize AI can have certain technical uses, but mainly support human creators, not artificially generated online personas. In a time of widespread online misinformation, we value integrity above virality. We partner with creators who care about content accuracy.
We Give Kids Access to Learning Materials, No Matter Their Background
We are committed to sharing knowledge with children of every background, in our own neighborhoods and around the world. We believe that education, especially in digital citizenship, must reach every child regardless of where they live or what their family can afford. We also know that many students in the United States lack access to the resources their classrooms need, and that millions of children face discrimination and bullying. We believe in strengthening our public schools and creating healthy third spaces for children and teens. We seek partnerships with public libraries, school districts, and educational nonprofits doing this work.
We View Belonging as a Necessity for All Families and Kids
We make our books, curriculum and lesson plans for public school, private school, and homeschooling families alike. Our digital citizenship education is entirely secular and welcomes children of every cultural background, religious or non-religious. It is important that all children feel cherished, no matter their ethnicity, race, economic background, or identity. Diverse and inclusive communities create healthier and happier children, and more innovative futures. We support LGBTQIA+ children, families, and individuals. We do not discriminate against anyone's personal beliefs, but we partner only with nonprofits or organizations that share these values and support all kids and families.
We Support Kids With Disabilities, Mental Health Conditions, and Thinking Differences
We design our work to be accessible for children with disabilities or mental health conditions. Our learning environments are calmer by default because many children experience anxiety that we cannot see from the outside. We understand the mental health impacts of social media on all of us, while also recognizing where social media can provide vital resources to people and communities. Social media can be a lifeline to those in abusive situations or in situations of crisis. Our social channels and blog are designed primarily for parent, caregiver, educator, or adult use. We share mainly educational content and recommendations, and find creative ways to raise awareness. We consult with special education teachers and other professionals, so our stories and curriculum work for neurodivergent children. Neurodiversity refers to the natural variation in how brains develop and work. It includes children with ADHD, autism, dyslexia, and other brain-based differences, and is sometimes understood to include OCD, BPD, and other disorders.
We Respect Educators, Librarians, and Professionals Who Support Child Welfare
We are grateful for the services provided by dedicated grade school teachers, special education teachers, educators, and librarians, who are frequently underpaid and undervalued for the work they do for children. We value the expertise and insights of these professionals, and intentionally integrate them into our work.
We Teach Skills for a Rapidly Changing World
Our world is rapidly changing. We believe that digital literacy is not a set of static rules to memorize, but a living landscape to explore. Our instruction is driven by inquiry, deliberately shifting away from traditional lectures and passive recall. Instead, we guide children to investigate real-world digital ideas through open questions, creative multi-modal expression, and deeply integrated reflection. By exploring the digital phenomena impacting their everyday lives, young learners cultivate the agency, critical awareness, and insight required to navigate an ever-evolving world.
We Care About our Impact on the Planet
In our stories, we encourage children to reconnect with the natural world and develop an appreciation for the ways it sustains our lives. We care about children's futures and the health of our planet, and are committed to building our small business with sustainability and environmental responsibility in mind.